The General was a box-office disaster and received only extremely poor reviews upon its release. Variety magazine reported that the theaters in which it played that, "after four weeks of record business with 'Flesh and the Devil', looks as though it were virtually going to starve to death this week." It goes on to say that The General is "far from funny" and that "it is a flop. The New York Times newspaper stated that in this picture Buster Keaton "is more the acrobat than the clown" and that he "looks like a clergyman and acts like a vaudeville tumbler." It was one of Keaton's worst pictures at the box office. This disappointed him as he considered it to be the best of all his movies.
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